Cynthia has worked since 1990 as a principal in strategic business development, marketing, communications and client relations, with extensive sales and leadership experience across a broad range of industries. In 2009 Cynthia made a deliberate change of focus into the senior sector; applying her strategic marketing and communications expertise in helping businesses develop distinctive ways to position and distinguish their products, services, and ideas in this exploding and demanding marketplace. Cynthia has spent the past decade serving as a Senior Living Consultant, with an impressive portfolio of national and local clients, including Senior Helpers, one of the top performing home care agencies in the United States. She is responsible for marketing and external messaging, monthly blogs and social media management, and communications/presentations to referral sources, as well as guiding the owner’s reputation in the greater marketplace and ghost-writing a book about the journey of aging. Her work has included the re-branding of 2Sisters Senior Living Advisors, a referral service for families considering assisted living and memory care communities, advising them on marketing, communications and business strategy. Cynthia is a Certified Dementia Practitioner working with leading professionals in the field to package and market staff training programs for Alzheimer’s and Dementia care to assisted livings, home care agencies, and the EOEA.